Key demographic
Target Audience:
Targeted age range between ages 16 and 25 years of age
- Male and female, some college, white, single
- Mainly from the east and west coast, middle /upper class
- Fans of suspense thrillers and paranormal themed shows and watch often
- Male and female, some college, white, single
- Mainly from the east and west coast, middle /upper class
- Fans of suspense thrillers and paranormal themed shows and watch often
Competition:
- American Horror Story, The Ghost Whisper, and Hannibal
Social Media Marketing:
- Social Media: Snapchat, Instagram & Twitter
Secondary demographic
Target Audience:
- Targeted Age range between 26 and 45
- Male and Female, college, all ethnicities, west coast, middle /upper class
- Fans of suspense thrillers and paranormal themed shows and watch often
- Male and Female, college, all ethnicities, west coast, middle /upper class
- Fans of suspense thrillers and paranormal themed shows and watch often
Competition:
- Competition: American Horror Story, The X Files,
Social Media Marketing:
- Facebook: Update followers and fans on upcoming episodes, events and contests.
-Twitter: Create a Persona through twitter with the main antagonist, Joy
-Twitter: Create a Persona through twitter with the main antagonist, Joy